Eyebrow trends may come and go, but one shift in the beauty world is here to stay: eyebrow threading is officially having a moment. From influencers and celebrities to your best friend who just got the cleanest brows you’ve ever seen—more people are choosing threading over traditional eyebrow waxing, and there are some solid reasons why.
If you’re on the fence about trying it, or wondering why threading is trending at brow bars from Santa Monica to Austin, keep reading. We’re diving into what’s behind this brow revolution and whether threading might be your new go-to.
What’s Behind the Eyebrow Threading Buzz?
It’s not just a fad—it’s a full-on brow movement. Eyebrow threading has quickly gone from underrated to in-demand, popping up everywhere from upscale brow bars to top beauty influencers’ TikToks. So why now?
The answer is simple: today’s clients are smarter about their skin and more intentional with their self-care routines. They’re ditching anything harsh, overly chemical, or wasteful. Threading offers a cleaner, more natural way to shape brows—without compromising on precision or results. It’s also more in line with the rising demand for gentle, sustainable beauty treatments.
Whether you’re managing sensitive skin or just want brows that stay sharp without the sting, threading checks all the boxes—and then some.
1. Less Irritation = Happier Skin
One of the biggest reasons people are switching from eyebrow waxing to threading is skin sensitivity.
Waxing can cause redness, inflammation, or even small burns—especially if you’re using exfoliants, retinol, or acne treatments. Because waxing pulls at the top layer of skin along with the hair, it’s not ideal for people with sensitive or acne-prone skin.
Threading, on the other hand, only targets the hair, not the skin. That means fewer breakouts, less redness, and a gentler experience overall. It’s also safer for those with rosacea or thinning skin.
2. Precision You Can’t Beat
If you’ve ever left a brow appointment with one brow thinner than the other (we’ve all been there), threading might be your new best friend.
Threading gives artists millimeter-level control. The thread picks up even the finest hairs in clean, straight lines—making it easier to create a perfectly symmetrical brow shape.
It’s especially helpful for those growing out over-waxed brows and needing detailed shaping to guide regrowth. Think of threading as the architect of brow grooming—delicate, detailed, and incredibly exact.
3. It’s More Sustainable and Sanitary
Another reason threading is trending in 2025? It’s low-waste and ultra-hygienic.
Unlike waxing, which uses wooden sticks, strips, and chemical-based waxes, threading uses just a piece of cotton thread. That makes it a more eco-friendly option for beauty lovers looking to cut down on waste and avoid unnecessary products touching their skin.
Plus, since the thread is disposed of after each use and doesn’t rely on heated equipment, it’s considered one of the most sanitary hair removal methods available.
4. The Results Last Just as Long (Sometimes Longer)
Let’s talk about results—because what really matters is how long your brows stay on point.
Both threading and waxing remove hair from the root, so results typically last anywhere from 2 to 4 weeks, depending on your hair growth cycle. But many threading clients notice finer regrowth and less stubble over time, since the hair is pulled out more gently and consistently.
Bonus: Threading is perfect for removing peach fuzz and shaping baby hairs that waxing often misses.
5. The No-Makeup Look Needs Better Brows
We’re in the age of skin-first beauty. Think laminated brows, clean girl aesthetics, and makeup-free selfies. With less focus on heavy contouring and bold brows, natural grooming is in—and threading delivers that effortlessly polished look.
By removing hair with clean lines and no residue, threading creates brows that look naturally full and lifted, even without product. It’s the perfect complement to a lash lift or brow lamination if you’re going for low-maintenance glam.
Threading vs. Waxing: Which One Should You Choose?
Here’s a quick breakdown:
| Feature | Threading | Waxing |
|---|---|---|
| Skin Sensitivity | Great for sensitive skin | May cause irritation |
| Precision | Extremely detailed shaping | Less precise |
| Sanitation | High (just thread) | Can involve sticks, wax, strips |
| Eco-Friendliness | Low waste | Generates more waste |
| Pain Level | Quick pinching, no burns | Short, intense pull with sting |
| Ideal For | Fine hair, detailed shaping | Thicker, coarse hair |
If you have sensitive skin, want sharp lines, or are growing your brows back in—you’ll probably love threading. If you’re already a fan of waxing, it’s still a solid option, but threading might surprise you with how much gentler and neater it feels.
Final Thoughts: Is Eyebrow Threading Worth the Hype?
Absolutely. Whether you’re in Los Angeles, Austin, or anywhere in between, brow threading is no longer just a niche service—it’s a staple at high-end salons and brow bars (like ours!).
If you’re ready to try something new and give your brows the detail and care they deserve, threading might just become your new favorite beauty ritual.
At The Brow Fixx, we specialize in clean, precise threading services that bring out your best brow shape. And if you’re still unsure, we offer brow consultations so you can decide what’s best for your skin and style.
Book Your Next Brow Threading Appointment
Let your brows do the talking. Book your eyebrow threading appointment with us in Santa Monica, Brentwood, or Austin—and see what all the hype is about.
